Real Stories.
Real Peace of Mind.
We understand how personal and emotional long-term care planning can be. That’s why we take time to listen, educate, and walk alongside every client we serve. Below are real stories from Hawaiʻi individuals and families who turned to us for guidance — and found more than just a plan. They found peace of mind.
Client Success Stories
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“I’ve known Roger for a while, but we reconnected at the Young at Heart Expo. That’s when I decided to finally sit down for a consultation and learn more about what he does.
I had always felt long-term care might be something I’d need in the future—especially with my family’s health history. Some studies report that up to 70% of people who live past 65 need some form of long-term care. In my work with kupuna, I know how expensive that care can be.
Roger and I met together for a consultation. I shared how unhappy and stressed I was to pay so much in premiums for policies that produced so little future benefits.
That all changed after Roger reviewed my financials and made some life-changing recommendations. He surprised me with a plan that was better than I thought possible.
By the time everything was in place, I was saving a significant amount of money per month—during a time when my income was impacted by the economy. What a huge relief! My husband also decided to work with Roger after seeing how happy I was with my new plan.
I’m so glad to work with an experienced, knowledgeable and trustworthy financial professional. Roger not only knows his stuff but by his actions he demonstrates that he genuinely cares for his clients and wants what’s best for them.
Thank you, Roger, for giving us peace of mind and hope for a secure retirement.” -
“I met Roger through his interest in partnering with Generations Magazine, a community resource I work with that provides information, workshops, and events for seniors in Hawaiʻi. Since then, he has become a valuable asset to our magazine — not only because of his expertise, but because he genuinely cares about people.
On a personal note, my husband and I needed guidance on our existing long-term care policy after our agent passed away. We didn’t know who to contact or what to do should we need to use the plan, and Roger stepped in without hesitation. He answered all our questions and gave us the confidence and knowledge we needed to navigate our plan — even though he wasn’t our agent. We’re so grateful for his kind and accommodating nature.”
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“My husband and I are aging, and we decided to seek out someone who could help us before things became too difficult to handle. We tried different venues and senior fairs to find businesses that could meet our needs, which is where we met Roger.
Around that same time, we had unexpected trauma in our family—my son was in an accident and would need extra care. We were in the middle of setting up our estate and planning for the future, and we wanted guidance from a professional.
We talked to different people, but Roger really listened. He empathized with us and wanted to help. He met with us multiple times, never rushed us, and gave us time to think things through—which took several weeks. One of the best parts was how flexible and accommodating he was with our schedule.
As we got to know him, he was able to help us with long-term care, estate planning, and our other finances. He was very knowledgeable and gave us great information on how to secure our finances. He found out we were overpaying for our Long-Term Care policy. Roger helped us make a change we weren’t even aware was possible. Because of this, we’ve saved so much, and no one had ever mentioned it to us before—only Roger.
He’s currently looking at my husband’s account, too. He takes the time to assess our needs and makes great recommendations. He’s also a very nice person. Roger is special. He makes an effort to do what’s best for us.
All of this was done with my older son involved. We were all informed throughout the process. As seniors, we’re very vigilant about people taking advantage, but Roger is so open. We really enjoy working with him. I trust that if we can’t manage things ourselves in the future, Roger will work with my son to navigate it. He really alleviates the confusion and the time it would take to figure things out on my own.”
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“I met Roger at a senior fair and mentioned that I had a long-term care policy but didn’t like how the premium kept getting higher. The most recent increase felt overwhelming, and I was seriously considering cancelling it.
Roger offered to review the policy with me for free. He didn’t just glance it over, he took the time to understand it fully and assured me it was an excellent plan. He patiently explained my policy terms in plain language, walked me through my options, and even guided me on how to communicate effectively with the insurance company. With his help, I decided to keep the policy, made some adjustments that he recommended, and successfully reduced my monthly premium all while maintaining the original benefits of my plan.
Thanks to Roger, I now have a much clearer understanding of my coverage at nearly half the cost. More importantly, I’ve gained peace of mind that I didn’t have before. I’m now more confident than ever that purchasing this policy was the right decision. He’s easy to talk to, never rushes a conversation, and truly cares about helping people. I’m genuinely grateful because if it weren’t for Roger, I would have cancelled a policy that’s now a critical part of my long-term care plan.”
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“I was introduced to Roger through a friend and colleague, and we’ve been working with him for years now. From the start, he’s been more than just a financial consultant, he’s been a trusted partner in helping us plan our future.
Roger manages our retirement account and recently guided us through adding long-term care insurance. Thanks to his help, we now have a clear, cohesive plan that supports both our current needs and our long-term goals for retirement.
What we really appreciate about Roger is his honesty and client-first approach. He’s always straightforward, never pushy, and focused on what’s best for us. With Roger’s guidance, we feel secure, supported, and ready for the future.”
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“I’ve known Roger for over 25 years, and one thing has always stood out: his commitment to telling the truth, backed by solid research. When it came time to plan for my own long-term care needs, turning to Roger felt like the most natural choice.
What I appreciate most is his thoughtful, no-pressure approach. He takes the time to explain things clearly, never pushes unnecessary coverage, and always makes sure I understand my options. Because of his guidance, I feel confident about my future and the choices I've made.
I’ve even recommended friends to call Roger just to ask questions. Many of them have since become his clients and have told me how grateful they are for his honesty, knowledge, and the peace of mind he helped them find.
Roger doesn’t just offer a service, he provides real support you can trust.”
Google Reviews
"Roger really cares about his clients, therefore he shares information which could benefit us and allows us to decide if we want to take advantage. He never pushes anyone to add anything on."
— Jamie K.
“I have been with Roger Higa Financial Services, LLC for a while now and I am really pleased with the service we have had from him! Roger has always been there to help us anytime we had a question or needed help with something! He really helped us out a lot and I find him really trust worthy. All I have left to say is thank you Roger for all you have done for my family and me! I really appreciate it!”
— Sandra S.
“As an early career professional, I contacted Roger hoping for easy-to-understand guidance on selecting a retirement plan. He responded promptly, and did not disappoint! Roger's advice was thoughtful, thorough, and his warm demeanor made me feel comfortable to ask any questions I had. (: He's clearly passionate about this work, and sharing knowledge with as many folks as he can! I'm so glad to know I have a trustworthy financial consultant to turn to as I advance in my life and career. Mahalo again for your great service, Roger!”
— Aubrey M.
"Roger is very responsive to any inquiries or questions you have. He is easy to talk to and not intimidating. He truly enjoys helping his clients reach their goals and has helped me reach my retirement goal."
— Joan Y.
“I've only known Roger for a short time, but in that brief period that I got to him, I can see that he is really a humble, down-to-earth, and good natured person. I've met a few other financial consultants and I didn't get the same feeling of connectedness. Roger is truly a person of Aloha and he really cares about your well-being. He is very knowledgeable in his fields from investments to long-term care. Easy to approach, and always makes time for you. Sometimes I think he works too much.”
— Alex K.
"Great financial service! Very easy to get in touch with and get fast answers. Very professional and helped me to figure out my personal and financial goals with patience and care. I would recommend this company to my friends and family."
— Beverly Y.
“My experiences with Roger Higa have been all positive. He explains different options to accommodate my needs. With his expertise, he has guided me through my financial planning. My investments have increased. I have money to pay for unexpected home repairs and take vacations abroad. He even took taxes into account for my tax returns. Roger conducts himself very professionally but at the same time I feel like he’s a lifelong friend! In these times of financial scandals, I feel comfortable and confident in entrusting my lifelong savings with him.”
— Gloria R.